It wasn't because the sun was shining, although that was a wonderful improvement over last year. And it wasn't because we had even more people come by our table -- though that was pretty gratifying too.
The sidewalks along the parade route were prepared ahead of time with vegan messaging too. Here is just a very small sampling of the chalk designs along Massachusetts Street. I had to leave the chalking to help set up the booth.
Not only were the crowds of people much bigger than last year (and there were NO breaks in people coming by our table) but more people than ever before were already aware of the fact that the single biggest thing an individual can do to reduce their personal carbon footprint is to replace meat, dairy and eggs in their diet with plants. They were anxious to try the vegan cheeses and ice-cream samples we were giving away and happily picked up vegan starter guides and other information to help them on their vegan journey.
This was such a wonderful change from previous years and made it clear, we really are hitting a tipping point -- in terms of raising awareness and receptivity to veganism in our community. Woohoo!!!!!!!
Here was the KU Vegan Club booth: